Pure, Simple design is a virtue.

It is important for designers always to ask themselves, 'is this element necessary or superfluous?' In the vast majority of cases, on e can take out an image or part of a text without disturbing a message. It is in fact possible to pare down a design to much greater degree than you might think.

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Importance of Headlines

Headlines have to work as optical magnets, drawing the readers' eyes so they don't miss any interesting news. They also have to convey the main content of the article and generate a desire to read it. So what is it that makes a good headline? the old newshound at the corner desk knows: a simple, straightforward idea that is positive and specific - expressed with a vivid verb in an active form, using short, simple words.

Layers in adobe illustrator or photoshop

Layers are much like pieces of clear film that you could place on a table. The layers themselves are clear, but anything placed on one of the layers will be positioned on top of the layers that are located beneath it.

The psychological properties of color

The psychological properties of color depend highly on a viewer's culture and personal experience. Many cultures equate red with feeling of hunger, anger, or energy because red is closely associated with meat, blood and violence. By contrast, vegetarians might associate the color green with hunger.

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