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Adobe After Effects Keyboard Shortcuts Reference


  • Adobe After Effects Keyboard Shortcuts Reference 
General (keyboard shortcuts)
Projects (keyboard shortcuts)
Preferences (keyboard shortcuts)
Panels, viewers, workspaces, and windows (keyboard shortcuts)
Activating tools (keyboard shortcuts)
Compositions and the work area (keyboard shortcuts)
Time navigation (keyboard shortcuts)
Previews (keyboard shortcuts)
Views (keyboard shortcuts)
Footage (keyboard shortcuts)
Effects and animation presets (keyboard shortcuts)
Layers (keyboard shortcuts)
Showing properties and groups in the Timeline panel (keyboard shortcuts)
Showing properties in the Effect Controls panel (keyboard shortcuts)
Modifying layer properties (keyboard shortcuts)
3D layers (keyboard shortcuts)
Keyframes and the Graph Editor (keyboard shortcuts)
Text (keyboard shortcuts)
Masks (keyboard shortcuts)
Paint tools (keyboard shortcuts)
Shape layers (keyboard shortcuts)
Markers (keyboard shortcuts)
Motion tracking (keyboard shortcuts)
Saving, exporting, and rendering (keyboard shortcuts)

General (keyboard shortcuts)

Result
Windows
Mac OS
Select all
Ctrl+A
Command+A
Deselect all
F2 or Ctrl+Shift+A
F2 or Command+Shift+A
Rename selected layer, composition, folder, effect, group, or mask
Enter on main keyboard
Return
Open selected layer, composition, or footage item
Enter on numeric keypad
Enter on numeric keypad
Move selected layers, masks, effects, or render items down (back) or up (forward) in stacking order
Ctrl+Alt+Down Arrow or Ctrl+Alt+Up Arrow
Command+Option+Down Arrow or Command+Option+Up Arrow
Move selected layers, masks, effects, or render items to bottom (back) or top (front) of stacking order
Ctrl+Alt+Shift+Down Arrow or Ctrl+Alt+Shift+Up Arrow
Command+Option+Shift+Down Arrow or Command+Option+Shift+Up Arrow
Extend selection to next item in Project panel, Render Queue panel, or Effect Controls panel
Shift+Down Arrow
Shift+Down Arrow
Extend selection to previous item in Project panel, Render Queue panel, or Effect Controls panel
Shift+Up Arrow
Shift+Up Arrow
Duplicate selected layers, masks, effects, text selectors, animators, puppet meshes, shapes, render items, output modules, or compositions
Ctrl+D
Command+D
Quit
Ctrl+Q
Command+Q
Undo
Ctrl+Z
Command+Z
Redo
Ctrl+Shift+Z
Command+Shift+Z
Purge all
Ctrl+Alt+/ (on numeric keypad)
Command+Option+/ (on numeric keypad)
Interrupt running a script
Esc
Esc

Projects (keyboard shortcuts)

Result
Windows
Mac OS
New project
Ctrl+Alt+N
Command+Option+N
Open project
Ctrl+O
Command+O
Open most recent project
Ctrl+Alt+Shift+P
Command+Option+Shift+P
New folder in Project panel
Ctrl+Alt+Shift+N
Command+Option+Shift+N
Open Project Settings dialog box
Ctrl+Alt+Shift+K
Command+Option+Shift+K
Find in Project panel
Ctrl+F
Command+F
Cycle through color bit depths for project
Alt-click bit-depth button at bottom of Project panel
Option-click bit-depth button at bottom of Project panel
Open Project Settings dialog box
Click bit-depth button at bottom of Project panel
Click bit-depth button at bottom of Project panel

Preferences (keyboard shortcuts)

Result
Windows
Mac OS
Open Preferences dialog box
Ctrl+Alt+; (semicolon)
Command+Option+; (semicolon)
Restore default preferences settings
Hold down Ctrl+Alt+Shift while starting After Effects
Hold down Command+Option+Shift while starting After Effects

Panels, viewers, workspaces, and windows (keyboard shortcuts)

Note: (Mac OS) Shortcuts involving function keys F9-F12 may conflict with shortcuts used by the operating system. See Mac OS Help for instructions to reassign Dashboard & Expose shortcuts.
Result
Windows
Mac OS
Open or close Project panel
Ctrl+0
Command+0
Open or close Render Queue panel
Ctrl+Alt+0
Command+Option+0
Open or close Tools panel
Ctrl+1
Command+1
Open or close Info panel
Ctrl+2
Command+2
Open or close Preview panel
Ctrl+3
Command+3
Open or close Audio panel
Ctrl+4
Command+4
Open or close Effects & Presets panel
Ctrl+5
Command+5
Open or close Character panel
Ctrl+6
Command+6
Open or close Paragraph panel
Ctrl+7
Command+7
Open or close Paint panel
Ctrl+8
Command+8
Open or close Brushes panel
Ctrl+9
Command+9
Open or close Effect Controls panel for selected layer
F3 or Ctrl+Shift+T
F3 or Command+Shift+T
Open Flowchart panel for project flowchart
Ctrl+F11
Command+F11
Switch to workspace
Shift+F10, Shift+F11, or Shift+F12
Shift+F10, Shift+F11, or Shift+F12
Close active viewer or panel (closes content first)
Ctrl+W
Command+W
Close active panel or all viewers of type of active viewer (closes content first). For example, if a Timeline panel is active, this command closes all Timeline panels.
Ctrl+Shift+W
Command+Shift+W
Split the frame containing the active viewer and create a new viewer with opposite locked/unlocked state
Ctrl+Alt+Shift+N
Command+Option+Shift+N
Maximize or restore panel under pointer
` (accent grave)
` (accent grave)
Resize application window or floating window to fit screen. (Press again to resize window so that contents fill the screen.)
Ctrl+\ (backslash)
Command+\ (backslash)
Move application window or floating window to main monitor; resize window to fit screen. (Press again to resize window so that contents fill the screen.)
Ctrl+Alt+\ (backslash)
Command+Option+\ (backslash)
Toggle activation between Composition panel and Timeline panel for current composition
\ (backslash)
\ (backslash)
Cycle to previous or next item in active viewer (for example, cycle through open compositions)
Shift+, (comma) or Shift+. (period)
Shift+, (comma) or Shift+. (period)
Cycle to previous or next panel in active frame (for example, cycle through open Timeline panels)
Alt+Shift+, (comma) or Alt+Shift+. (period)
Option+Shift+, (comma) or Option+Shift+. (period)
Activate a view in a multi-view layout in the Composition panel without affecting layer selection
click with middle mouse button
click with middle mouse button

Activating tools (keyboard shortcuts)

Note: You can activate some tools only under certain circumstances. For example, you can activate a camera tool only when the active composition contains a camera layer.
To momentarily activate a tool with a single-letter keyboard shortcut, hold down the key; release the key to return to the previously active tool. To activate a tool and keep it active, press the key and immediately release it.
Result
Windows
Mac OS
Cycle through tools
Alt-click tool button in Tools panel
Option-click tool button in Tools panel
Activate Selection tool
V
V
Activate Hand tool
H
H
Temporarily activate Hand tool
Hold down spacebar or the middle mouse button.
Hold down spacebar or the middle mouse button.
Activate Zoom In tool
Z
Z
Activate Zoom Out tool
Alt (when Zoom In tool is active)
Option (when Zoom In tool is active)
Activate Rotation tool
W
W
Activate Roto Brush tool
Alt+W
Option+W
Activate and cycle through Camera tools (Unified Camera, Orbit Camera, Track XY Camera, and Track Z Camera)
C
C
Activate Pan Behind tool
Y
Y
Activate and cycle through mask and shape tools (Rectangle, Rounded Rectangle, Ellipse, Polygon, Star)
Q
Q
Activate and cycle through Type tools (Horizontal and Vertical)
Ctrl+T
Command+T
Activate and cycle through pen tools (Pen, Add Vertex, Delete Vertex, and Convert Vertex) (CS5.5, and earlier)
G
G
Activate and cycle between the Pen and Mask Feather tools (CS6)
G
G
Temporarily activate Selection tool when a pen tool is selected
Ctrl
Command
Temporarily activate pen tool when the Selection tool is selected and pointer is over a path (Add Vertex tool when pointer is over a segment; Convert Vertex tool when pointer is over a vertex)
Ctrl+Alt
Command+Option
Activate and cycle through Brush, Clone Stamp, and Eraser tools
Ctrl+B
Command+B
Activate and cycle through Puppet tools
Ctrl+P
Command+P
Temporarily convert Selection tool to Shape Duplication tool
Alt (in shape layer)
Option (in shape layer)
Temporarily convert Selection tool to Direct Selection tool
Ctrl (in shape layer)
Command (in shape layer)

Compositions and the work area (keyboard shortcuts)

Result
Windows
Mac OS
New composition
Ctrl+N
Command+N
Open Composition Settings dialog box for selected composition
Ctrl+K
Command+K
Set beginning or end of work area to current time
B or N
B or N
Set work area to duration of selected layers or, if no layers are selected, set work area to composition duration
Ctrl+Alt+B
Command+Option+B
Open Composition Mini-Flowchart for active composition
Note: If you tap Shift several times without any intervening keystrokes, you may invoke a feature of your operating system’s StickyKeys or Sticky Keys accessibility software. See your operating system’s documentation for disabling this feature.
Tap Shift
Tap Shift
Activate the most recently active composition that is in the same composition hierarchy (network of nested compositions) as the currently active composition
Shift+Esc
Shift+Esc

Time navigation (keyboard shortcuts)

Result
Windows
Mac OS
Go to specific time
Alt+Shift+J
Option+Shift+J
Go to beginning or end of work area
Shift+Home or Shift+End
Shift+Home or Shift+End
Go to previous or next visible item in time ruler (keyframe, layer marker, work area beginning or end)
Note: Also goes to beginning, end, or base frame of Roto Brush span if viewing Roto Brush in Layer panel.
J or K
J or K
Go to beginning of composition, layer, or footage item
Home or Ctrl+Alt+Left Arrow
Home or Command+Option+Left Arrow
Go to end of composition, layer, or footage item
End or Ctrl+Alt+Right Arrow
End or Command+Option+Right Arrow
Go forward 1 frame
Page Down or Ctrl+Right Arrow
Page Down or Command+Right Arrow
Go forward 10 frames
Shift+Page Down or Ctrl+Shift+Right Arrow
Shift+Page Down or Command+Shift+Right Arrow
Go backward 1 frame
Page Up or Ctrl+Left Arrow
Page Up or Command+Left Arrow
Go backward 10 frames
Shift+Page Up or Ctrl+Shift+Left Arrow
Shift+Page Up or Command+Shift+Left Arrow
Go to layer In point
I
I
Go to layer Out point
O
O
Go to previous In point or Out point
Ctrl+Alt+Shift+Left Arrow
Command+Option+Shift+Left Arrow
Go to next In point or Out point
Ctrl+Alt+Shift+Right Arrow
Command+Option+Shift+Right Arrow
Scroll to current time in Timeline panel
D
D

Previews (keyboard shortcuts)

Result
Windows
Mac OS
Start or stop standard preview
spacebar
spacebar
RAM preview
0 on numeric keypad*
0 on numeric keypad* or Control+0 (zero) on main keyboard
RAM preview with alternate settings
Shift+0 on numeric keypad*
Shift+0 on numeric keypad* or Shift+Control+0 (zero) on main keyboard
Save RAM preview
Ctrl-click RAM Preview button or press Ctrl+0 on numeric keypad*
Command-click RAM Preview button or press Command+0 on numeric keypad*
Save RAM preview with alternate settings
Ctrl+Shift-click RAM Preview button or press Ctrl+Shift+0 on numeric keypad*
Command+Shift-click RAM Preview button or press Command+Shift+0 on numeric keypad*
Preview only audio, from current time
. (decimal point) on numeric keypad*
. (decimal point) on numeric keypad* or Control+. (period) on main keyboard
Preview only audio, in work area
Alt+. (decimal point) on numeric keypad*
Option+. (decimal point) on numeric keypad* or Control+Option+. (period) on main keyboard
Manually preview (scrub) video
Drag or Alt-drag current-time indicator, depending on Live Update setting
Drag or Option-drag current-time indicator, depending on Live Update setting
Manually preview (scrub) audio
Ctrl-drag current-time indicator
Command-drag current-time indicator
RAM preview number of frames specified by Alternate RAM Preview preference (defaults to 5)
Alt+0 on numeric keypad*
Option+0 on numeric keypad* or Control+Option+0 (zero) on main keyboard
Show current frame on video preview device
/ (on numeric keypad)
/ (on numeric keypad)
Toggle Output Device preference between Desktop Only and video preview device
Ctrl+/ (on numeric keypad)
Command+/ (on numeric keypad)
Take snapshot
Shift+F5, Shift+F6, Shift+F7, or Shift+F8
Shift+F5, Shift+F6, Shift+F7, or Shift+F8
Display snapshot in active viewer
F5, F6, F7, or F8
F5, F6, F7, or F8
Purge snapshot
Ctrl+Shift+F5, Ctrl+Shift+F6, Ctrl+Shift+F7, or Ctrl+Shift+F8
Command+Shift+F5, Command+Shift+F6, Command+Shift+F7, or Command+Shift+F8
Note: Some shortcuts are marked with an asterisk (*) to remind you to make sure that Num Lock is on when you use the numeric keypad.

Views (keyboard shortcuts)

Result
Windows
Mac OS
Turn display color management on or off for active view
Shift+/ (on numeric keypad)
Shift+/ (on numeric keypad)
Show red, green, blue, or alpha channel as grayscale
Alt+1, Alt+2, Alt+3, Alt+4
Option+1, Option+2, Option+3, Option+4
Show colorized red, green, or blue channel
Alt+Shift+1, Alt+Shift+2, Alt+Shift+3
Option+Shift+1, Option+Shift+2, Option+Shift+3
Toggle showing straight RGB color
Alt+Shift+4
Option+Shift+4
Show alpha boundary (outline between transparent and opaque regions) in Layer panel
Alt+5
Option+5
Show alpha overlay (colored overlay on transparent regions) in Layer panel
Alt+6
Option+6
Reset view in the Composition panel to 100% and center composition in the panel
Double-click Hand tool
Double-click Hand tool
Zoom in in Composition, Layer, or Footage panel
. (period) on main keyboard
. (period) on main keyboard
Zoom out in Composition, Layer, or Footage panel
, (comma)
, (comma)
Zoom to 100% in Composition, Layer, or Footage panel
/ (on main keyboard)
/ (on main keyboard)
Zoom to fit in Composition, Layer, or Footage panel
Shift+/ (on main keyboard)
Shift+/ (on main keyboard)
Zoom up to 100% to fit in Composition, Layer, or Footage panel
Alt+/ (on main keyboard)
Option+/ (on main keyboard)
Set resolution to Full, Half, or Custom in Composition panel
Ctrl+J, Ctrl+Shift+J, Ctrl+Alt+J
Command+J, Command+Shift+J, Command+Option+J
Open View Options dialog box for active Composition panel
Ctrl+Alt+U
Command+Option+U
Zoom in time
= (equal sign) on main keyboard
= (equal sign) on main keyboard
Zoom out time
- (hyphen) on main keyboard
- (hyphen) on main keyboard
Zoom in Timeline panel to single-frame units (Press again to zoom out to show entire composition duration.)
; (semicolon)
; (semicolon)
Zoom out in Timeline panel to show the entire composition duration (Press again to zoom back in to the duration specified by the Time Navigator.)
Shift+; (semicolon)
Shift+; (semicolon)
Suspend image updates
Caps Lock
Caps Lock
Show or hide safe zones
' (apostrophe)
' (apostrophe)
Show or hide grid
Ctrl+' (apostrophe)
Command+' (apostrophe)
Show or hide proportional grid
Alt+' (apostrophe)
Option+' (apostrophe)
Show or hide rulers
Ctrl+R
Command+R
Show or hide guides
Ctrl+; (semicolon)
Command+; (semicolon)
Turn snapping to grid on or off
Ctrl+Shift+' (apostrophe)
Command+Shift+' (apostrophe)
Turn snapping to guides on or off
Ctrl+Shift+; (semicolon)
Command+Shift+; (semicolon)
Lock or unlock guides
Ctrl+Alt+Shift+; (semicolon)
Command+Option+Shift+; (semicolon)
Show or hide layer controls
Ctrl+Shift+H
Command+Shift+H

Footage (keyboard shortcuts)

Result
Windows
Mac OS
Import one file or image sequence
Ctrl+I
Command+I
Import multiple files or image sequences
Ctrl+Alt+I
Command+Option+I
Open movie in an After Effects Footage panel
Alt-double-click
Option-double-click
Add selected items to most recently activated composition
Ctrl+/ (on main keyboard)
Command+/ (on main keyboard)
Replace selected source footage for selected layers with footage item selected in Project panel
Ctrl+Alt+/ (on main keyboard)
Command+Option+/ (on main keyboard)
Replace source for a selected layer
Alt-drag footage item from Project panel onto selected layer
Option-drag footage item from Project panel onto selected layer
Delete a footage item without a warning
Ctrl+Backspace
Command+Delete
Open Interpret Footage dialog box for selected footage item
Ctrl+Alt+G
Command+Option+G
Remember footage interpretation
Ctrl+Alt+C
Command+Option+C
Edit selected footage item in application with which it’s associated (Edit Original)
Ctrl+E
Command+E
Replace selected footage item
Ctrl+H
Command+H
Reload selected footage items
Ctrl+Alt+L
Command+Option+L
Set proxy for selected footage item
Ctrl+Alt+P
Command+Option+P

Effects and animation presets (keyboard shortcuts)

Result
Windows
Mac OS
Delete all effects from selected layers
Ctrl+Shift+E
Command+Shift+E
Apply most recently applied effect to selected layers
Ctrl+Alt+Shift+E
Command+Option+Shift+E
Apply most recently applied animation preset to selected layers
Ctrl+Alt+Shift+F
Command+Option+Shift+F

Layers (keyboard shortcuts)

Note: Some operations do not affect shy layers.
Result
Windows
Mac OS
New solid layer
Ctrl+Y
Command+Y
New null layer
Ctrl+Alt+Shift+Y
Command+Option+Shift+Y
New adjustment layer
Ctrl+Alt+Y
Command+Option+Y
Select layer (1-999) by its number (enter digits rapidly for two-digit and three-digit numbers)
0-9 on numeric keypad*
0-9 on numeric keypad*
Toggle selection of layer (1-999) by its number (enter digits rapidly for two-digit and three-digit numbers)
Shift+0-9 on numeric keypad*
Shift+0-9 on numeric keypad*
Select next layer in stacking order
Ctrl+Down Arrow
Command+Down Arrow
Select previous layer in stacking order
Ctrl+Up Arrow
Command+Up Arrow
Extend selection to next layer in stacking order
Ctrl+Shift+Down Arrow
Command+Shift+Down Arrow
Extend selection to previous layer in stacking order
Ctrl+Shift+Up Arrow
Command+Shift+Up Arrow
Deselect all layers
Ctrl+Shift+A
Command+Shift+A
Scroll topmost selected layer to top of Timeline panel
X
X
Show or hide Parent column
Shift+F4
Shift+F4
Show or hide Layer Switches and Modes columns
F4
F4
Turn off all other solo switches
Alt-click solo switch
Option-click solo switch
Turn Video (eyeball) switch on or off for selected layers
Ctrl+Alt+Shift+V
Command+Option+Shift+V
Turn off Video switch for all video layers other than selected layers
Ctrl+Shift+V
Command+Shift+V
Open settings dialog box for selected solid, light, camera, null, or adjustment layer
Ctrl+Shift+Y
Command+Shift+Y
Paste layers at current time
Ctrl+Alt+V
Command+Option+V
Split selected layers (If no layers are selected, split all layers.)
Ctrl+Shift+D
Command+Shift+D
Precompose selected layers
Ctrl+Shift+C
Command+Shift+C
Open Effect Controls panel for selected layers
Ctrl+Shift+T
Command+Shift+T
Open layer in Layer panel (opens source composition for precomposition layer in Composition panel)
Double-click a layer
Double-click a layer
Open source of a layer in Footage panel (opens precomposition layer in Layer panel)
Alt-double-click a layer
Option-double-click a layer
Reverse selected layers in time
Ctrl+Alt+R
Command+Option+R
Enable time remapping for selected layers
Ctrl+Alt+T
Command+Option+T
Move In point or Out point of selected layers to current time
[ (left bracket) or ] (right bracket)
[ (left bracket) or ] (right bracket)
Trim In point or Out point of selected layers to current time
Alt+[ (left bracket) or Alt+] (right bracket)
Option+[ (left bracket) or Option+] (right bracket)
Add or remove expression for a property
Alt-click stopwatch
Option-click stopwatch
Add an effect (or multiple selected effects) to selected layers
Double-click effect selection in Effects & Presets panel
Double-click effect selection in Effects & Presets panel
Set In point or Out point by time-stretching
Ctrl+Shift+, (comma) or Ctrl+Alt+, (comma)
Command+Shift+, (comma) or Command+Option+, (comma)
Move In point of selected layers to beginning of composition
Alt+Home
Option+Home
Move Out point of selected layers to end of composition
Alt+End
Option+End
Lock selected layers
Ctrl+L
Command+L
Unlock all layers
Ctrl+Shift+L
Command+Shift+L
Set Quality to Best, Draft, or Wireframe for selected layers
Ctrl+U, Ctrl+Shift+U, or Ctrl+Alt+Shift+U
Command+U, Command+Shift+U, Command+Option+Shift+U
Cycle forward or backward through blending modes for selected layers
Shift+ - (hyphen) or Shift+= (equal sign) on the main keyboard
Shift+ - (hyphen) or Shift+= (equal sign) on the main keyboard
Find in Timeline panel
Ctrl+F
Command+F
Note: Some shortcuts are marked with an asterisk (*) to remind you to make sure that Num Lock is on when you use the numeric keypad.

Showing properties and groups in the Timeline panel (keyboard shortcuts)

Note: This table contains double-letter shortcuts (for example, LL). To use these shortcuts, press the letters in quick succession.
Result
Windows
Mac OS
Find in Timeline panel
Ctrl+F
Command+F
Toggle expansion of selected layers to show all properties
Ctrl+` (accent grave)
Command+` (accent grave)
Toggle expansion of property group and all child property groups to show all properties
Ctrl-click triangle to the left of the property group name
Command-click triangle to the left of the property group name
Show only Anchor Point property (for lights and cameras, Point Of Interest)
A
A
Show only Audio Levels property
L
L
Show only Mask Feather property
F
F
Show only Mask Path property
M
M
Show only Mask Opacity property
TT
TT
Show only Opacity property (for lights, Intensity)
T
T
Show only Position property
P
P
Show only Rotation and Orientation properties
R
R
Show only Scale property
S
S
Show only Time Remap property
RR
RR
Show only instances of missing effects
FF
FF
Show only Effects property group
E
E
Show only mask property groups
MM
MM
Show only Material Options property group
AA
AA
Show only expressions
EE
EE
Show only modified properties
UU
UU
Show only paint strokes, Roto Brush strokes, and Puppet pins
PP
PP
Show only audio waveform
LL
LL
Show only properties with keyframes or expressions
U
U
Show only selected properties and groups
SS
SS
Hide property or group
Alt+Shift-click property or group name
Option+Shift-click property or group name
Add or remove property or group from set that is shown
Shift+property or group shortcut
Shift+property or group shortcut
Add or remove keyframe at current time
Alt+property shortcut
Option+property shortcut

Showing properties in the Effect Controls panel (keyboard shortcuts)

Result
Windows
Mac OS
Toggle expansion of selected effects to show all properties
Ctrl+` (accent grave)
Command+` (accent grave)
Toggle expansion of property group and all child property groups to show all properties
Ctrl-click triangle to the left of the property group name
Command-click triangle to the left of the property group name

Modifying layer properties (keyboard shortcuts)

Result
Windows
Mac OS
Modify property value by default increments
Drag property value
Drag property value
Modify property value by 10x default increments
Shift-drag property value
Shift-drag property value
Modify property value by 1/10 default increments
Ctrl-drag property value
Command-drag property value
Open Auto-Orientation dialog box for selected layers
Ctrl+Alt+O
Command+Alt+O
Open Opacity dialog box for selected layers
Ctrl+Shift+O
Command+Shift+O
Open Rotation dialog box for selected layers
Ctrl+Shift+R
Command+Shift+R
Open Position dialog box for selected layers
Ctrl+Shift+P
Command+Shift+P
Center selected layers in view (modifies Position property to place anchor points of selected layers in center of current view)
Ctrl+Home
Command+Home
Move selected layers 1 pixel at current magnification (Position)
arrow key
arrow key
Move selected layers 10 pixels at current magnification (Position)
Shift+arrow key
Shift+arrow key
Move selected layers 1 frame earlier or later
Alt+Page Up or Alt+Page Down
Option+Page Up or Option+Page Down
Move selected layers 10 frames earlier or later
Alt+Shift+Page Up or Alt+Shift+Page Down
Option+Shift+Page Up or Option+Shift+Page Down
Increase or decrease Rotation (Z Rotation) of selected layers by 1°
+ (plus) or - (minus) on numeric keypad
+ (plus) or - (minus) on numeric keypad
Increase or decrease Rotation (Z Rotation) of selected layers by 10°
Shift++ (plus) or Shift+- (minus) on numeric keypad
Shift++ (plus) or Shift+- (minus) on numeric keypad
Increase or decrease Opacity (or Intensity for light layers) of selected layers by 1%
Ctrl+Alt++ (plus) or Ctrl+Alt+- (minus) on numeric keypad
Control+Option++ (plus) or Control+Option+- (minus) on numeric keypad
Increase or decrease Opacity (or Intensity for light layers) of selected layers by 10%
Ctrl+Alt+Shift++ (plus) or Ctrl+Alt+Shift+- (minus) on numeric keypad
Control+Option+Shift++ (plus) or Control+Option+Shift+- (minus) on numeric keypad
Increase Scale of selected layers by 1%
Ctrl++ (plus) or Alt++ (plus) on numeric keypad
Command++ (plus) or Option++ (plus) on numeric keypad
Decrease Scale of selected layers by 1%
Ctrl+- (minus) or Alt+- (minus) on numeric keypad
Command+- (minus) or Option+- (minus) on numeric keypad
Increase Scale of selected layers by 10%
Ctrl+Shift++ (plus) or Alt+Shift++ (plus) on numeric keypad
Command+Shift++ (plus) or Option+Shift++ (plus) on numeric keypad
Decrease Scale of selected layers by 10%
Ctrl+Shift+- (minus) or Alt+Shift+- (minus) on numeric keypad
Command+Shift+- (minus) or Option+Shift+- (minus) on numeric keypad
Modify Rotation or Orientation in 45° increments
Shift-drag with Rotation tool
Shift-drag with Rotation tool
Modify Scale, constrained to footage frame aspect ratio
Shift-drag layer handle with Selection tool
Shift-drag layer handle with Selection tool
Reset Rotation to 0°
Double-click Rotation tool
Double-click Rotation tool
Reset Scale to 100%
Double-click Selection tool
Double-click Selection tool
Scale and reposition selected layers to fit composition
Ctrl+Alt+F
Command+Option+F
Scale and reposition selected layers to fit composition width, preserving image aspect ratio for each layer
Ctrl+Alt+Shift+H
Command+Option+Shift+H
Scale and reposition selected layers to fit composition height, preserving image aspect ratio for each layer
Ctrl+Alt+Shift+G
Command+Option+Shift+G

3D layers (keyboard shortcuts)

Note: (Mac OS) Shortcuts involving function keys F9-F12 may conflict with shortcuts used by the operating system. See Mac OS Help for instructions to reassign Dashboard & Expose shortcuts.
Result
Windows
Mac OS
Switch to 3D view 1 (defaults to Front)
F10
F10
Switch to 3D view 2 (defaults to Custom View 2)
F11
F11
Switch to 3D view 3 (defaults to Active Camera)
F12
F12
Return to previous view
Esc
Esc
New light
Ctrl+Alt+Shift+L
Command+Option+Shift+L
New camera
Ctrl+Alt+Shift+C
Command+Option+Shift+C
Move the camera and its point of interest to look at selected 3D layers
Ctrl+Alt+Shift+\
Command+Option+Shift+\
With a camera tool selected, move the camera and its point of interest to look at selected 3D layers
F
F
With a camera tool selected, move the camera and its point of interest to look at all 3D layers
Ctrl+Shift+F
Command+Shift+F
Turn Casts Shadows property on or off for selected 3D layers
Alt+Shift+C
Option+Shift+C

Keyframes and the Graph Editor (keyboard shortcuts)

Note: (Mac OS) Shortcuts involving function keys F9-F12 may conflict with shortcuts used by the operating system. See Mac OS Help for instructions to reassign Dashboard & Expose shortcuts.
Result
Windows
Mac OS
Toggle between Graph Editor and layer bar modes
Shift+F3
Shift+F3
Select all keyframes for a property
Click property name
Click property name
Select all visible keyframes and properties
Ctrl+Alt+A
Command+Option+A
Deselect all keyframes, properties, and property groups
Shift+F2 or Ctrl+Alt+Shift+A
Shift+F2 or Command+Option+Shift+A
Move keyframe 1 frame later or earlier
Alt+Right Arrow or Alt+Left Arrow
Option+Right Arrow or Option+Left Arrow
Move keyframe 10 frames later or earlier
Alt+Shift+Right Arrow or Alt+Shift+Left Arrow
Option+Shift+Right Arrow or Option+Shift+Left Arrow
Set interpolation for selected keyframes (layer bar mode)
Ctrl+Alt+K
Command+Option+K
Set keyframe interpolation method to hold or Auto Bezier
Ctrl+Alt+H
Command+Option+H
Set keyframe interpolation method to linear or Auto Bezier
Ctrl-click in layer bar mode
Command-click in layer bar mode
Set keyframe interpolation method to linear or hold
Ctrl+Alt-click in layer bar mode
Command+Option-click in layer bar mode
Easy ease selected keyframes
F9
F9
Easy ease selected keyframes in
Shift+F9
Shift+F9
Easy ease selected keyframes out
Ctrl+Shift+F9
Command+Shift+F9
Set velocity for selected keyframes
Ctrl+Shift+K
Command+Shift+K
Add or remove keyframe at current time (For property shortcuts, see Showing properties and groups in the Timeline panel (keyboard shortcuts).)
Alt+property shortcut
Option+property shortcut

Text (keyboard shortcuts)

Result
Windows
Mac OS
New text layer
Ctrl+Alt+Shift+T
Command+Option+Shift+T
Align selected horizontal text left, center, or right
Ctrl+Shift+L, Ctrl+Shift+C, or Ctrl+Shift+R
Command+Shift+L, Command+Shift+C, or Command+Shift+R
Align selected vertical text top, center, or bottom
Ctrl+Shift+L, Ctrl+Shift+C, or Ctrl+Shift+R
Command+Shift+L, Command+Shift+C, or Command+Shift+R
Extend or reduce selection by one character to right or left in horizontal text
Shift+Right Arrow or Shift+Left Arrow
Shift+Right Arrow or Shift+Left Arrow
Extend or reduce selection by one word to right or left in horizontal text
Ctrl+Shift+Right Arrow or Ctrl+Shift+Left Arrow
Command+Shift+Right Arrow or Command+Shift+Left Arrow
Extend or reduce selection by one line up or down in horizontal text
Shift+Up Arrow or Shift+Down Arrow
Shift+Up Arrow or Shift+Down Arrow
Extend or reduce selection by one line to right or left in vertical text
Shift+Right Arrow or Shift+Left Arrow
Shift+Right Arrow or Shift+Left Arrow
Extend or reduce selection one word up or down in vertical text
Ctrl+Shift+Up Arrow or Ctrl+Shift+Down Arrow
Command+Shift+Up Arrow or Command+Shift+Down Arrow
Extend or reduce selection by one character up or down in vertical text
Shift+Up Arrow or Shift+Down Arrow
Shift+Up Arrow or Shift+Down Arrow
Select text from insertion point to beginning or end of line
Shift+Home or Shift+End
Shift+Home or Shift+End
Move insertion point to beginning or end of line
Home or End
Home or End
Select all text on a layer
Double-click text layer
Double-click text layer
Select text from insertion point to beginning or end of text frame
Ctrl+Shift+Home or Ctrl+Shift+End
Command+Shift+Home or Command+Shift+End
Select text from insertion point to mouse click point
Shift-click
Shift-click
In horizontal text, move insertion point one character left or right; one line up or down; one word left or right; or one paragraph up or down
Left Arrow or Right Arrow; Up Arrow or Down Arrow; Ctrl+Left Arrow or Ctrl+Right Arrow; or Ctrl+Up Arrow or Ctrl+Down Arrow
Left Arrow or Right Arrow; Up Arrow or Down Arrow; Command+Left Arrow or Command+Right Arrow; or Command+Up Arrow or Command+Down Arrow
In vertical text, move insertion point one character up or down; one left or right; one word up or down; or one paragraph left or right
Up Arrow or Down Arrow; Left Arrow or Right Arrow; Ctrl+Up Arrow or Ctrl+Down Arrow; or Ctrl+Left Arrow or Ctrl+Right Arrow
Up Arrow or Down Arrow; Left Arrow or Right Arrow; Command+Up Arrow or Command+Down Arrow; or Command+Left Arrow or Command+Right Arrow
Select word, line, paragraph, or entire text frame
Double-click, triple-click, quadruple-click, or quintuple-click with Type tool
Double-click, triple-click, quadruple-click, or quintuple-click with Type tool
Turn All Caps on or off for selected text
Ctrl+Shift+K
Command+Shift+K
Turn Small Caps on or off for selected text
Ctrl+Alt+Shift+K
Command+Option+Shift+K
Turn Superscript on or off for selected text
Ctrl+Shift+= (equals)
Command+Shift+= (equals)
Turn Subscript on or off for selected text
Ctrl+Alt+Shift+= (equals)
Command+Option+Shift+= (equals)
Set horizontal scale to 100% for selected text
Ctrl+Shift+X
Command+Shift+X
Set vertical scale to 100% for selected text
Ctrl+Alt+Shift+X
Command+Option+Shift+X
Auto leading for selected text
Ctrl+Alt+Shift+A
Command+Option+Shift+A
Reset tracking to 0 for selected text
Ctrl+Shift+Q
Command+Shift+Control+Q
Justify paragraph; left align last line
Ctrl+Shift+J
Command+Shift+J
Justify paragraph; right align last line
Ctrl+Alt+Shift+J
Command+Option+Shift+J
Justify paragraph; force last line
Ctrl+Shift+F
Command+Shift+F
Decrease or increase font size of selected text by 2 units
Ctrl+Shift+, (comma) or Ctrl+Shift+. (period)
Command+Shift+, (comma) or Command+Shift+. (period)
Decrease or increase font size of selected text by 10 units
Ctrl+Alt+Shift+, (comma) or Ctrl+Alt+Shift+. (period)
Command+Option+Shift+, (comma) or Command+Option+Shift+. (period)
Increase or decrease leading by 2 units
Alt+Down Arrow or Alt+Up Arrow
Option+Down Arrow or Option+Up Arrow
Increase or decrease leading by 10 units
Ctrl+Alt+Down Arrow or Ctrl+Alt+Up Arrow
Command+Option+Down Arrow or Command+Option+Up Arrow
Decrease or increase baseline shift by 2 units
Alt+Shift+Down Arrow or Alt+Shift+Up Arrow
Option+Shift+Down Arrow or Option+Shift+Up Arrow
Decrease or increase baseline shift by 10 units
Ctrl+Alt+Shift+Down Arrow or Ctrl+Alt+Shift+Up Arrow
Command+Option+Shift+Down Arrow or Command+Option+Shift+Up Arrow
Decrease or increase kerning or tracking 20 units (20/1000 ems)
Alt+Left Arrow or Alt+Right Arrow
Option+Left Arrow or Option+Right Arrow
Decrease or increase kerning or tracking 100 units (100/1000 ems)
Ctrl+Alt+Left Arrow or Ctrl+Alt+Right Arrow
Command+Option+Left Arrow or Command+Option+Right Arrow
Toggle paragraph composer
Ctrl+Alt+Shift+T
Command+Option+Shift+T

Masks (keyboard shortcuts)

Result
Windows
Mac OS
New mask
Ctrl+Shift+N
Command+Shift+N
Select all points in a mask
Alt-click mask
Option-click mask
Select next or previous mask
Alt+` (accent grave) or Alt+Shift+` (accent grave)
Option+` (accent grave) or Option+Shift+` (accent grave)
Enter free-transform mask editing mode
Double-click mask with Selection tool or select mask in Timeline panel and press Ctrl+T
Double-click mask with Selection tool or select mask in Timeline panel and press Command+T
Exit free-transform mask editing mode
Esc
Esc
Scale around center point in Free Transform mode
Ctrl-drag
Command-drag
Move selected path points 1 pixel at current magnification
arrow key
arrow key
Move selected path points 10 pixels at current magnification
Shift+arrow key
Shift+arrow key
Toggle between smooth and corner points
Ctrl+Alt-click vertex
Command+Option-click vertex
Redraw Bezier handles
Ctrl+Alt-drag vertex
Command+Option-drag vertex
Invert selected mask
Ctrl+Shift+I
Command+Shift+I
Open Mask Feather dialog box for selected mask
Ctrl+Shift+F
Command+Shift+F
Open Mask Shape dialog box for selected mask
Ctrl+Shift+M
Command+Shift+M

Paint tools (keyboard shortcuts)

Result
Windows
Mac OS
Swap paint background color and foreground colors
X
X
Set paint foreground color to black and background color to white
D
D
Set foreground color to the color currently under any paint tool pointer
Alt-click
Option-click
Set foreground color to the average color of a 4-pixel x 4-pixel area under any paint tool pointer
Ctrl+Alt-click
Command+Option-click
Set brush size for a paint tool
Ctrl-drag
Command-drag
Set brush hardness for a paint tool
Ctrl-drag, then release Ctrl while dragging
Command-drag, then release Command while dragging
Join current paint stroke to the previous stroke
Hold Shift while beginning stroke
Hold Shift while beginning stroke
Set starting sample point to point currently under Clone Stamp tool pointer
Alt-click
Option-click
Momentarily activate Eraser tool with Last Stroke Only option
Ctrl+Shift
Command+Shift
Show and move overlay (change Offset value of aligned Clone Stamp tool or change Source Position value of unalignedClone Stamp tool)
Alt+Shift-drag with Clone Stamp tool
Option+Shift-drag with Clone Stamp tool
Activate a specific Clone Stamp tool preset
3, 4, 5, 6, or 7 on the main keyboard
3, 4, 5, 6, or 7 on the main keyboard
Duplicate a Clone Stamp tool preset in Paint panel
Alt-click the button for the preset
Option-click the button for the preset
Set opacity for a paint tool
Digit on numeric keypad (for example, 9=90%, 1=10%)*
Digit on numeric keypad (for example, 9=90%, 1=10%)*
Set opacity for a paint tool to 100%
. (decimal) on numeric keypad*
. (decimal) on numeric keypad*
Set flow for a paint tool
Shift+a digit on numeric keypad (for example, 9=90%, 1=10%)*
Shift+a digit on numeric keypad (for example, 9=90%, 1=10%)*
Set flow for a paint tool to 100%
Shift+. (decimal) on numeric keypad*
Shift+. (decimal) on numeric keypad*
Move earlier or later by number of frames specified for stroke Duration
Ctrl+Page Up or Ctrl+Page Down (or 1 or 2 on the main keyboard)
Command+Page Up or Command+Page Down (or 1 or 2 on the main keyboard)
Note: Some shortcuts are marked with an asterisk (*) to remind you to make sure that Num Lock is on when you use the numeric keypad.

Shape layers (keyboard shortcuts)

Result
Windows
Mac OS
Group selected shapes
Ctrl+G
Command+G
Ungroup selected shapes
Ctrl+Shift+G
Command+Shift+G
Enter free-transform path editing mode
Select Path property in Timeline panel and press Ctrl+T
Select Path property in Timeline panel and press Command+T
Increase star inner roundness
Page Up when dragging to create shape
Page Up when dragging to create shape
Decrease star inner roundness
Page Down when dragging to create shape
Page Down when dragging to create shape
Increase number of points for star or polygon; increase roundness for rounded rectangle
Up Arrow when dragging to create shape
Up Arrow when dragging to create shape
Decrease number of points for star or polygon; decrease roundness for rounded rectangle
Down Arrow when dragging to create shape
Down Arrow when dragging to create shape
Reposition shape during creation
Hold spacebar when dragging to create shape
Hold spacebar when dragging to create shape
Set rounded rectangle roundness to 0 (sharp corners); decrease polygon and star outer roundness
Left Arrow when dragging to create shape
Left Arrow when dragging to create shape
Set rounded rectangle roundness to maximum; increase polygon and star outer roundness
Right Arrow when dragging to create shape
Right Arrow when dragging to create shape
Constrain rectangles to squares; constrain ellipses to circles; constrain polygons and stars to zero rotation
Shift when dragging to create shape
Shift when dragging to create shape
Change outer radius of star
Ctrl when dragging to create shape
Command when dragging to create shape

Markers (keyboard shortcuts)

Result
Windows
Mac OS
Set marker at current time (works during RAM preview and audio-only preview)
* (multiply) on numeric keypad
* (multiply) on numeric keypad or Control+8 on main keyboard
Set marker at current time and open marker dialog box
Alt+* (multiply) on numeric keypad
Option+* (multiply) on numeric keypad or Control+Option+8 on main keyboard
Set and number a composition marker (0-9) at the current time
Shift+0-9 on main keyboard
Shift+0-9 on main keyboard
Go to a composition marker (0-9)
0-9 on main keyboard
0-9 on main keyboard
Display the duration between two layer markers or keyframes in the Info panel
Alt-click the markers or keyframes
Option-click the markers or keyframes
Remove marker
Ctrl-click marker
Command-click marker

Motion tracking (keyboard shortcuts)

Result
Windows
Mac OS
Move feature region, search region, and attach point 1 pixel at current magnification
arrow key
arrow key
Move feature region, search region, and attach point 10 pixels at current magnification
Shift+arrow key
Shift+arrow key
Move feature region and search region 1 pixel at current magnification
Alt+arrow key
Option+arrow key
Move feature region and search region 10 pixels at current magnification
Alt+Shift+arrow key
Option+Shift+arrow key

Saving, exporting, and rendering (keyboard shortcuts)

Result
Windows
Mac OS
Save project
Ctrl+S
Command+S
Increment and save project
Ctrl+Alt+Shift+S
Command+Option+Shift+S
Save As
Ctrl+Shift+S
Command+Shift+S
Add active composition or selected items to render queue
Add active composition or selected items to render queue (After Effects CS6, and earlier.)
Ctrl+Shift+/ (on main keyboard)
Ctrl+M
Command+Shift+/ (on main keyboard)
Ctrl+Command+M
Add current frame to render queue
Ctrl+Alt+S
Command+Option+S
Duplicate render item with same output filename as original
Ctrl+Shift+D
Command+Shift+D

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Professional Gymnastic Vector Design for Tshirt

Professional Gymnastic Vector Design for Tshirt
2015 Christmas on the Chesapeake

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How to add custom header image to your google blogger

Step 1: First you will need to find an image and make it the right size. If you don't have access to Photoshop, you can use an online image editor such as http://pixlr.com. The resolution for your header image should be no more than 72 pixels-per-inch. It should be 760 pixels wide (if it's wider, Blogger will resize it). It should be no more than 200 pixels high.

Step 2: If you are in your blog list, click the administrative drop-down menu to the right of your blog's name and select Layout. If you're in your blog, you can also click Design (in the top right corner of your blog) and then click Layout in the left-side menu.

Step 3: In the Layout display, the header has the text of your blog title in it. Click the "Edit" link in the bottom right corner of the header area. In the Configure Header pop-up, click the "Choose File" button and browser to the image on your computer.

Step 4: If you don't want the title of your blog to appear over your image, you can copy the title and put it in the Description area instead, and have it appear below the header photo. You must leave the title text in the title box, too, even though it won't display.

Step 5: Copy or type the title of the blog in the Blog Description box and then click the "Have description placed after the image" option.

Helping other professionals understand the value of graphic design

Helping other professionals understand the value of graphic design
Hello everyone,
I am seeking examples of project briefs to help in-house designers establish value for their work. As we know, most design requires a great amount of thoughtful planning. Suggestions? Thank you.
10 days ago
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Debra Lindland, Julie Robinson and 2 others like this
23 comments • Jump to most recent comments
Follow Edwin
Edwin LeNoir • Possibly I'm not fully interpreting the dilemma, but are the designers feeling under appreciated or do they feeling as if their creativity is being utilized to it's potential?
10 days ago• Like
Follow Nancy
Nancy Krause • Hi Edwin,
The other folks in the organization do not understand the amount of time that is required for planning and executing designs. They often think ideas can be born quickly; when actually it is a process. We don't use project briefs here. That's why I thought breaking down the steps necessary for new designs in a way that non-designers can understand would be helpful. I was looking for a simple way to communicate this to others in the company.
10 days ago• Like4
Click to see who liked this comment.
Follow Kurt
Kurt Griffith • As a self-employed freelancer, I face this all the time. There seems to be a mythology that with the remarkable power of our digital tools, there is a magic "Create" button in some Adobe tool that builds finished Print pieces, ads, edits copy, retouches and composites photos, does prepress, and builds web sites and runs an email campaign... INSTANTLY. I've honestly been given a pile of cocktail napkin notes at 4:30 on a Friday and been asked, "can we go on press with this by end of biz?"

"Um... oh HELL no."

I get into some of the issues on my blog a bit...

"When Do You Need a Graphics Pro?"
http://www.fantastic-realities.com/studio_blog/2009/04/when-do-you-need-a-graphics-pro/
9 days ago• Like5
Follow Edwin
Edwin LeNoir • I believe I understand now. It's the non designers that's undervaluing what you and the other designers have to do to produce your work. That's a bit of a pickle. I'm sure many of them have made comments like they can do the same thing in less time. Its difficult to justify one's skill to another if from inception that skill isn't valued to begin with. Hmmm let me swirl it around the old noddle a bit more.
9 days ago• Like
Follow Alan
Alan Brown • Nancy,

As someone who works on the print or output end of the business but also has a design background, I feel you are on to something..

Do you have any ideas yet how to best present this?
9 days ago• Like
Follow Laura
Laura Kalina • I like where you are going with this in terms of presenting a visual or written "process" of what we do so others can get a better understanding. I think we all have run into this problem from time to time and it can be stressful. I've been with my company for six years and some of my fellow employees have only recently begun to comprehend that good design takes time.
I try to be very proactive when I hear about an upcoming project. I am the one who goes to them first rather than waiting on them for information. I tell them to give me the first details on the project so I can start creating the most time consuming components, such as illustrations, then layout, etc. Sometimes, when it's possible, we just have to be the ones to take control and make them understand that, hey, these things take time so if you want the project done within the expected time frame then this is how we need to work together. I've also discussed with my team, an idea about creating a project management form with the listed components to the project. It would be made viewable to everyone on the team. Each person has an assigned task (each with a due date), and the team members must check off their task as it's completed.
9 days ago• Like1
Follow Nancy
Nancy Krause • Thank you everyone for your comments and ideas. What I've started building on paper is a skeleton diagram time line. As we all know, it starts with an idea, (or several), is brainstormed, (if only by designer), and refined.
What I also think will be valuable is an "elevator speach" about what design involves (without the rant of being unappreciated). In essence, a refined statement that is powerful enough to show knowledge and leadership design. What I want to avoid at all costs is the "place your order, copy center" mentality. This cheapens what designers do, and are capable of achieving. I value everyone's input on this. It could become a designer's elevator speech.
Laura, I especially like the idea of being proactive. The elevator speech would be a great fit for this.
I look forward to more input and ideas as we formulate an approach. Thank you everyone!
8 days ago• Like2
Follow Kaley
Kaley Henning • I'm a young designer and this is something that I've come across quite a few times in my career already, and even though I understand that it is not a quick process and should be valued, I have no idea how to present this situation to others that need help understanding. I'm looking forward to seeing this thread grow and reading this "elevator speech" about the situation.
7 days ago• Like
Follow Timothy
Timothy Miller • I love when a non designer tells you how long this process should take. *punch the clock. Now be brilliant!
6 days ago• Like2
Follow Brian
Brian Rothschild • Here is a simple lesson in creating value.

You just met me and I hand you a stack of money equaling $10,000.00. And I tell you, " you can simply walk away and the cash is yours, no strings attached.....

At the same time I hand you a business card that states I'm a Mercedes Benz dealer and I tell you I have 5 SL 550's with a retail value of $70,000.00 each, which you could sell tommorow, and will gladly trade you any one of them for that 10 grand you are holding.

How many will keep the money and how many would take the keys and title to the car?

If you took the money you are closed minded and short sided and probably someone that simply can't see the value, or has been burned so many times that they have determined that creativity is common sense, either way I'm probably wasting time but I always give it the ol collage try. But, If I suspect that you even considered taking the car, I'm going to apply every tactic in my arsenal to attract your business from simple kindness and humility to "referal discounts" and I can think of many more but that's a real easy way to describe how to create value.

Feel free to apply it any way you can in any situation. I've actually explained it word for word to a client so I physically created the value. Thankfully it's not always that hard.
6 days ago• Like1
Follow Julie
Julie Gogola DeCook • This is a great question! Recently I described that being a graphic designer is like being a translator of sorts. We take the language of our client/boss/project manager and turn it into something the rest of the world can understand. A lot of times, I am give a pile of random, messy crap that us unclear. My role is toturn it into something that makes sense to the audience. As a designer, we have to see through the lines and simplify all the information to get the message across.

A designer working with a number of different departments is a key asset. The designer is given all the pieces of the puzzle - often different puzzles. The graphic designer is the person who makes all the pieces fit together.

That ability to make connections and organize information is pertinent to the success of the entire organization. That person helps the entire company communicate better and get their messages across. It is more than just a beautiful thing!
6 days ago• Like
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Julie Gogola DeCook • Regarding timing - You could have a classification system that lists different kinds of projects. Show the steps of the design process that cannot be skipped - brainstorming, prototype, revise...prototype...revise...final (maybe)... and say how long each step generally should take. Small projects get a certain amount of time, larger projects get more time. Also include a list of ROADBLOCKS (how often do we hurry up and WAIT for pertinent bits of information?!!) Maybe have your designers present their process to the company, so people understand how they work - and why time is needed. Give the team a moment to shine!
6 days ago• Like
Follow Ian
Ian Henderson • This is a really good question. In running my business for the last 4 years, I have learned the power of analogies. In this case one could use the analogy of building a house. One could entrust the project to an uncle or nephew who is not qualified for the job, but promises a great looking house. You dump a load of lumber off at the sight and hope for the best. What kind of result can one expect from this?

Or one could hire a qualified architect who's past work you like. Will he build you a house overnight, will he skip all the planning and organizing stages? Highly unlikely. You will probably give him the proper time and money to do the job right.

The same goes for graphic design. Adobe CS and other software are only the tools of the trade. Just because your nephew has a table saw does not make him a qualified carpenter. Same with graphic design. Before you touch the tools you need the vision, talent, planning, and time to actually create a piece that communicates clearly and effectively to the target audience.
6 days ago• Like4
Follow Brian
Brian Fortney • "Just because you can drive a Car doesn't mean you can drive Nascar."

In response to Ian here I've used analogies many times to describe to amatuers/clients which could be the same thing concerning how many people think because they have Photoshop they believe they can design. Attempting to explaining a grid and how to use it would be beyond most people.
5 days ago• Like
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Ian Henderson • Brian, yes indeed! Never mind good composition, leading the eye, balance, contrast, typography, etc.
5 days ago• Like
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Kurt Griffith • All of this is true. I particularly like the analogies, like the Architect and the Race Car Driver. - Thank you Ian and Brian.

One of my favorite is explaining print versus on-screen, where CMYK is "ink on paper" and RGB is "like television - light beamed at your face." GOOD LUCK with "additive" versus "Subtractive" or "radiant source" versus "reflective surfaces."

What I do have a hard time figuring out, is why Graphic Design in particular has been de-valued so much more compared to other skilled professions, despite 30+ years in the profession. But since this thread launched, I read a very telling article on the subject.

Rick Schober - Why We Suck at Design
http://rickschobersblog.wordpress.com/2013/02/22/why-we-suck-at-design/

Raised MY eyebrow, it did.

As a veteran of the Design Wars, and “excused” from corporate servitude in 2001 post 9/11 to make my way as a freelancer, I have seen up close and personal the exact trends and phenomenon that he mentions in his post and we've touched on here. Since I have had to fold in Web Design into my practice, as I’d starve to death as a pure Print Designer, I find myself valued as much as a *technician* as an artist, if not more. I cringe whenever I am introduced professionally as a “computer whizz” rather than as a Designer.

I do have to accept that our profession now requires us to be extremely capable technologists, just to be competent. I am well aware that our market does not even START till a client or company wants to look better than what they can shove out of MS Word or PPT, online at Vistaprint, or over the counter at Kinkos, Office Depot or Staples.

And yes, I do miss the days when we Art Directors were freakin' JEDI KNIGHTS of the drafting table.
5 days ago• Like1
Follow Montse
Montse Perez • Hi Nancy, This article landed in my inbox yesterdat and although it does not give you the clear formula you are after, it describes in a very concise way clients' misperceptions when commissioning graphic designers.

I believe it would help you draft your process and anticipate the concerns/behaviours/reactions of clients - always a positive thing. Here is the article:
http://www.prdaily.com/Main/Articles/12658.aspx#
5 days ago• Like1
Follow Nick
Nick Casbar • Ian hits it on the head, good analogy.

While I think every job out there has a level of expertise and skill that is not completely understood by those who aren't in that position, I feel like graphic design may be one of the most misunderstood, especially the emotional aspect.

Good design does not only apply laws and principles but is an extension of one's soul artistically. Even a simple headline using the right font and negative space could be seen as a masterpiece in the world of design, but looked at as nothing special by the layman.

Sure, there's research time and button pushing that are tangible, measurable tasks - but it's difficult to convey to others how much soul goes into producing the work. That's something the layman will have a hard time quantifying and attaching value to, and maybe that's something the designer shouldn't expect to receive unfortunately.
5 days ago• Like1
Follow TARA
TARA BERRY • Seasoned in the field I come across this all the time. Since I tend to be an overachiever and problem solver I work hard sometimes all night to make things executable by a short deadline. I believe this is the exact reason our time is undervalued and what it takes for a quality project. I have found from working off of other designers files that rush jobs have grown. We tend to make our clients happy by killing ourselves thus creating a cycle of no return. A clear process may help but creating a project time frame like most of our printers we work with do. If the project information is not received by at least two weeks prior to print date then the project will not be on time. Yes I know we have made it happen in the past, but in order to guarantee quality we need two weeks production time. Wouldn't that be nice!
4 days ago• Like
Follow Brian
Brian Fortney • Tara that is an issue I hadn't thought of I suppose the professionals need to understand that Design isn't a 9-5 job I've had months where everyday I've worked 11 hours at minimum and I don't believe anyone other then a Designer would understand that. This doesn't clock out if you don't express an idea or grind through a slump as soon as possible you either forget or get buried.
4 days ago• Like1
Follow Julie
Julie Gogola DeCook • It is easy to lose your soul after a while, if you are not in a design thinking company. In-house designers ARE misunderstood by their co-workers. Accounting has no clue why your job exists - and that hurts. Sales thinks you should be at their beckon call and each individual thinks that their stuff is most important - and that's exhausting. People dump stuff on your desk constantly to "beautify" so they can look good (the designer's contribution is not acknowledged in the end). While everyone is begging for the brochures and posters and web pages that they needed yesterday - and you feel bad.

I think that Nancy is a doing something really great for her team. And I hope she shares the project with us. Putting the designer's process into terms that other people can understand is a good thing. People don't get that designers think about every detail of the page, all the way down to the way each word falls on the page. They don't know WHY the designer's stuff looks so much better - they call it magic. So give them something that shows that it ISN"T magic - tell them about your process. They will be FASCINATED! Show them your pride, knowledge, skill, elbow grease...and love for what you do.
4 days ago• Like2
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Kurt Griffith • One of the things that IS difficult, that we have little control over seems to be the amount of time we're given to work on a project. While the Printer's timelines are pretty consistent, i.e. makeready and spitting in on paper, it's about the same in most cases whether it's some tripe from MS Word, or a complex brochure. So many clients and employers seem to think the Designers work is similarly quantifiable, regardless of complexity.

What I have discovered is that often even when an appropriate time is given for a project, much of it will be chewed away at the front end with enedless focus meetings and iterations of roughs, and begging for final content... leaving virtually no time for finish prep final and prepress (or CODING), usually jammed into a short shift between sign-off and a press or launch deadline.
4 days ago• Like2
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Nancy Krause • Hi Everyone,
It's clear I have hit a nerve. From all the response, we as designers are taken for granted on a regular basis. As Brian and Ian have pointed out, it's about creating value. With their comments in mind, I have personalized my pitch to the non-designers that I work with currently. By that I mean, we as designers must understand the occupational reference point of those we work with. Currently I am working with engineers. These folks are brilliant.
But what prompted this whole discussion was the comment by a senior engineer, who is lead on a 150-175 page proposal. He wanted professional design work based upon this report. He asked me "would this take me 2 days, maybe 3?"
It was at this second I knew that, although brilliant, he and his team had no idea what designers actually do.
I decided to answer based upon engineering terms. I asked how long the team had been working on this proposal, and the answer was "months." Based upon that, when asked how long it would take me to put together a proposal book for them, I said, "Rome wasn't engineered in a day." It' will take at least 3 weeks, perhaps more.
In exasperation, I also said, "This is not McDonald's". (probably not the best approach, but honest)

Kurt, your post from Rick Schober really took a stab at my heart as a designer. Much of what Rick says is true. Although I wasn't involved with design until 2002, gone are the glory days of "Mad Men" stars.

If some of you didn't catch it, here is his link:

http://rickschobersblog.wordpress.com/2013/02/22/why-we-suck-at-design/

One other thing, I believe we must insist on removing the phrase: "In a fast paced environment" from job descriptions and any and all conversations and interviews. WE MUST VALUE OURSELVES FIRST. Now, when I see that in a job description, I do not read any further. This tells me that the only value I would have to them is based upon production, not design or value, according to the service or product.
Fast is not part of the equation, or shouldn't be. The thought process still takes time to mature an idea. People often think because we use computers, the process is instantaneous. This is the beginning of trouble. To that I will answer, we all use computers, and it hastens portions of the process, but not the entire process. Thought time, concept development time, idea refinement, sketching, and more idea refining will always be a precious commodity; one that cannot be hasten by computers.

BTW, we must also let others know that designers not only need to know how to design, but, we must be design software gurus, and able to trouble shoot in any creative software program.

Thank you everyone for your input.

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