The letterforms in all typefaces vary from their archetypes in only six aspects: case, weight, contrast, width, posture, and style. Type designers, refferring to historical models, subtly alter and combine the variables in these six aspects to create individual type styles that, although appearing remarkably different, all convey the same information about the letterforms in the alphabet. Different approaches to the drawing of typefaces have evolved, become popular, or been discarded over time; as a result, the formal aspects of particular typefaces often carry associations with specific periods in history, cultural movements, and geographic location - some typefaces fell "modern" or "classical", while others feel "French". More important, the drawing of a typeface will often exhibit a particular kind of rhythm, or cadence, as well as provide a distinct physical presence in a design that may cannote feelings - fast or slow, aggressive or elegant, cheap or reliable.
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